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White Hat SEO

White hat SEO refers to any practice which improves your search rankings on a search engine results page (SERP) while keeping the integrity of your website and staying within the search engines’ terms of service. These techniques stay within the bounds as defined by Google. Examples of white hat SEO include:
• Offering quality content and services
• Fast site loading times and mobile-friendliness
• Using descriptive, keyword-rich meta tags
• Making your site easy to navigate