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Social media optimization (SMO) is the use of different outlets and communities for publicity to increase the awareness of a product, service brand or event. Types of social media include RSS feeds, social news and bookmarking websites and social networking websites, such as Facebook, Instagram, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website however in SMO we make the use of Social media to do the same thing.