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Black hat

Black Hat SEO is commonly known as a disapproved practice that nevertheless can increase a page’s ranking in search engine result page (SERP). These practices are against the search engine’s terms of service and can result in getting the website banned from the search engine and affiliate sites. A list of trick and techniques employed by black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines. Though there might be short-term success with increased traffic to your site, Google penalties are getting really very much sophisticated and can have devastating impact on your rankings and traffic.